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- Cran David & Griffiths Simon, Ambush Marketing: Unsporting Behavior or fair Play? Entertainment Law Review, 21 (8) (2010) 293-297.
- Bisman Kaur, Apprehending an ambush- how to defend against ambush marketing http://www.iammagazine.com/issues/Article.ashx?g=a96dceed-1e54-456c-bd75-6a38f819d228 accessed on 14th April 2011.
- Ambush Marketing, Bottom Feeder, (18) 1 (2006) 62
- Dr Eva Skrzydlo Tefelska, New Trends In Advertising: Environmentally Friendly Marketing And Ambush Marketing, Harvard Business Review, Polska, (2009) 119-123.
- Noelle K. Nish, How Far Have We Come? A Look at the Olympic and Amateur Sports Act of 1998, the United States Olympic Committee, and the Winter Olympic Games of 2002, Seton Hall J. Sport L. 13 (2003) 53-55
- Anne M. Wall, The Game Behind the Games, Marquette Sports Law Review 12 (2002) 557-560
- Collet P & Johnson, Don’t be Ambushed in London 2012, Brand Strategy, 199 (2006) 34-35.
- S Ironside, Major Event Management Act, Managing Intellectual Property, (184) (2006) 122.
- Vasallo Edwards, Kristin Blemaster, & Patricia Werner, an International Look at Ambush Marketing, The Trademark Reporter, 95(6) (2005) 1338-1356.
- Nandan Kamath, ‘Ambush marketing and Indian law - Module by The Law Offices of Nandan Kamath http://www.sportzpower.com/?q=content/ambush-marketing-and-indian-law-%E2%80%93-module- law-offices-nandan-kamath-0&page=0%2C2 accessed 10th April 2011
- Murali, Kumar Shankar Roy; interview with Nandan Kamath, Director of sports consultancy GoSports Should we legislate on ambush marketing.
- Abida Chaudri, London Olympics 2012 : The race is on, Journal of Intellectual Property Law & Practice, 1 (2) (2006) 89-95
- San Francisco arts & athletics Inc v. United States Olympic Committee 483 U.S 522 (1987)
- MasterCard International, Inc v. Sprint Communication Co 1994 W.L 97097 (S.D.N.Y 1994).
- ICC Development V. Evergreen Service Station ( 2003) 26 PTC 228 (Del.)
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